Storia

La Storia

History

Cantine Riunite has expanded its membership over the years, directly involving its growers, who work in the most famous,high-quality wine-producing areas, in the business.

This strategy has allowed Riunite to establish itself on the Italian, European and international markets, with a wide range of products that represent the great tradition of Italian and Emilian wine.

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1950

In 1950, Italy has just come out of the war. We are in the midst of a period of revival and reconstruction. There is a general desire to start over, so a group of vignerons from Emilia gathers round a table and decide to look to the future.
Thus, the union of nine co-operative wineries in the Province of Reggio Emilia produced the Cantine Cooperative Riunite.

 

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1960

In 1960, the year of Fellini’s “Dolce Vita”, the economic boom also has a positive effect on Cantine Cooperative Riunite, which inaugurates its new plant in Reggio Emilia, and within six years it will double its capacity.

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1969

In 1969, Neil Armstrong lands on the moon and Riunite’s Lambrusco lands in the United States of America for the first time.
In a few years it will become not only the best-selling wine on that continent, but a real phenomenon of popular culture and lifestyle, as well as a case history of success unmatched in the history of the world wine market.

 

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anni ‘80

In the early 80s Italy wins the soccer World Cup and Riunite produces more than one million hectoliters of bottled wine, becoming the third largest wine group worldwide.

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anni ‘90

The ‘90s are the years in which Cantine Riunite undergoes a profound evolution, which takes it from being a traditional consortium-like structure to becoming a modern corporation, capable of optimizing its production and commercial resources to emulate the successes achieved in its first twenty years.

 

The history of Riunite is based on growth: from the union of a few co-operatives, with an initial capital of only 9000 lire, to today’s Company that is making the history of Lambrusco wine and of the IGT wines of Emilia, with over 2,000 grower-members, and from national – or rather Regional – distribution to supplying more than 70 countries on all continents.

And the future?

It is built day by day, as a team.

Storia


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